Enterprises today are locked in battle over their ability to discover and respond to strategic opportunities arising from the plethora of data they possess. Winning enterprises are those that take advantage of this wealth of information and convert it into insights that are:

  • Real-time
  • Rapid and agile
  • Predictive
  • Personalized
  • Business-ready

Yellow Objects Data Analytics

Our Data Analytics solutions form the very base of an insights-driven enterprise built for superior business performance. They empower enterprises to take advantage of:

  • Universal connectivity (variety of data sources)
  • Real-time insights (as it happens)
  • Predictive insights (what could happen next)
  • Business-centric frameworks with easy-to-consume analytics (business ready)
  • Integration with business processes (connected enterprise)
  • Analyzing Big Data Real Time

How it works and key technologies

There's no single technology that encompasses big data analytics. Of course, there's advanced analytics that can be applied to big data, but in reality several types of technology work together to help you get the most value from your information. Here are the biggest players:

Data management. Data needs to be high quality and well-governed before it can be reliably analyzed. With data constantly flowing in and out of an organization, it's important to establish repeatable processes to build and maintain standards for data quality. Once data is reliable, organizations should establish a master data management program that gets the entire enterprise on the same page.

Data mining. Data mining technology helps you examine large amounts of data to discover patterns in the data - and this information can be used for further analysis to help answer complex business questions. With data mining software, you can sift through all the chaotic and repetitive noise in data, pinpoint what's relevant, use that information to assess likely outcomes, and then accelerate the pace of making informed decisions.

Hadoop. This open source software framework can store large amounts of data and run applications on clusters of commodity hardware. It has become a key technology to doing business due to the constant increase of data volumes and varieties, and its distributed computing model processes big data fast. An additional benefit is that Hadoop's open source framework is free and uses commodity hardware to store large quantities of data.

In-memory analytics. By analyzing data from system memory (instead of from your hard disk drive), you can derive immediate insights from your data and act on them quickly. This technology is able to remove data prep and analytical processing latencies to test new scenarios and create models; it's not only an easy way for organizations to stay agile and make better business decisions, it also enables them to run iterative and interactive analytics scenarios.

Predictive analytics. Predictive analytics technology uses data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based on historical data. It's all about providing a best assessment on what will happen in the future, so organizations can feel more confident that they're making the best possible business decision. Some of the most common applications of predictive analytics include fraud detection, risk, operations and marketing.

Text mining. With text mining technology, you can analyze text data from the web, comment fields, books and other text- based sources to uncover insights you hadn't noticed before. Text mining uses machine learning or natural language processing technology to comb through documents – emails, blogs, Twitter feeds, surveys, competitive intelligence and more – to help you analyze large amounts of information and discover new topics and term relationships.